Prinsenkwartier: a new center for the creative industry in Delft

In the historic heart of Delft, a consortium of the city’s cultural institutions is establishing a new center for the creative industry: The Prinsenkwartier.

The Prinsenkwartier will be a dynamic and inviting center, where art, design, technology, and cultural history encounter the public in a diverse and unorthodox way. A place where companies, educational institutions, designers, government, and the public come together to see, try, and discuss new products and developments in the form of exhibitions, lectures, debates, and more.

The building where the former Nusantara museum was located will be renovated and adapted for an art supermarket, a museum shop, a grand café with terrace, exhibition spaces, and offices. The Museum Het Prinsenhof, Kadmium, TOP, HYPO art supermarket, Delft Design, and the Collectief have developed together a program of activities and a vision of the square and the building. The plan fulfills the wish of the municipal executive board to give an optimal purpose to a beautiful building located in the historic heart of the city. The new purpose is a good fit for the profile of Delft. It promotes the liveliness of the square, strengthens the position of the museum Het Prinsenhof, and has a clear cultural function. The Prinsenkwartier targets the culture- and creativity-minded public.

SILO advised the consortium during the plan pitch presented to the municipality concerning product offer, marketing communication, PR, and publicity. In the meantime, SILO has started working with the Prinsenkwartier on developing a visual identity and the different applications, such as communication tools, signposting and building identification, and is advising on the redesign of the exterior (together with Marks) and interior (together with Fabrique3D).

The key starting point for the development of the visual identity of the new center is the historic surroundings and their meaning: the world of William of Orange, the Father of the fatherland. The design language is lent from visual aspects of the historic architecture of buildings, wrought iron railings, but also clothes from the times of William of Orange.

The project is scheduled to be completed by March 2015.

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