The Museum of Modern Art (MoMA) in New York has consulted SILO to examine potential solutions for redesign and modernization of their current brand strategy and visual identity. The MoMA can be identified as the most influential and defining museum of modern art in the world.
After an extensive selection process, a total of five international creative agencies were commissioned, including SILO as sole Dutch agency. Last August and September, SILO worked on an extensive project plan with views on the scale of evolution to revolution. SILO presented the results to the MoMA board in New York City last September.
More to come about this inspiring project.