On May 8 2017, SILO received two Gold Cubes and the prestigious Designism Cube from the Art Directors Club (ADC) in New York. The ADC Designism Cube is a highly coveted honor awarded only to non-profit efforts. Winning entries not only meet peerless creative standards, but they must also encourage positive societal and political change. The healing environment created by SILO in collaboration with Mecanoo architects was awarded not only for its aesthetics, but also and foremost instigated by the potential social impact the project has.
Previously SILO has been awarded a D&AD Yellow Pencil for this work in London, and an ADCN Lamp in Amsterdam earlier this year. SILO is pleasantly surprised by winning these three awards in New York City. Cubes are rarely awarded to Dutch agencies and SILO was nominated as the only agency from The Netherlands this year. In addition, it is unique to win two Gold Cubes, ànd the special Designism Cube.
ADC stands for Art Directors Club New York. Walt Disney, Charles Eames and Andy Warhol, among others, were members of this famed organization. The ADC awards started in 1920 and are currently the longest-running creative awards in the world. Cubes are the Oscars for the creative industry. Last year, the Designism Award was won by the multinational agency Leo Burnett, one of the largest communications agencies in the world. The office won with their campaign for the project Incomplete Bios.
More information on the ADC 96th Annual Awards Gala can be found here.