After an intensive tender procedure, SILO has been selected to design the wayfinding for the spectacular new Provinciehuis Antwerp, the provincial government building. Five design agencies competed for the prestigious commission.
The new government building for the province of Antwerp is an iconic design by Xaveer De Geyter Architects (XDGA). The twisted tower and triangular windows create a striking appearance. In addition to offices, the 33,000 m2 building will feature an auditorium, council chambers, an exhibition space and a lobby. The compact and sustainable building will be surrounded by a large publicly accessible park. The Provinciehuis is expected to be completed in the second half of 2018.
The provincial government of Antwerp requested specific expertise for wayfinding and signage. SILO was invited to take part in the tender and ultimately received the highest score. In its approach, SILO focused on understanding the building’s internal layout, the application of Activity Based Working, and the architectural context. By using customer journeys, the wayfinding design will take into account the different audiences that will visit the building.
Rene Toneman, creative director: “SILO is an interdisciplinary design agency. We apply our expertise of navigation and UX in complex digital environments to the public physical environment. The architecture of the Provinciehuis excludes many traditional forms of wayfinding, such as signage on walls or ceilings, and requires a forward-thinking approach. With innovative and interactive wayfinding solutions, we can create a better user experience of the provincial government building.”
SILO has designed the wayfinding for several prize-winning projects in recent years, including the R3 building at Fontys Campus Rachelsmolen and the Zaans Medical Centre. The assignment for Provinciehuis Antwerpen is SILO’s first project in Belgium.