Rebranding Centralpoint unveiled

On Friday, June 1, 2018, Centralpoint unveiled its new visual identity, designed by SILO. The rebranding emphasizes putting IT at the center for the client.

Centralpoint is the new name of Infotheek, Centralpoint.nl, Centralpoint.be and Scholten Awater. The integration has created a unique organization that serves the entire spectrum of the market: from large enterprises and the public domain to small and medium-sized businesses to freelancers.

IT infrastructure is the backbone of many organizations. An IT environment that works flawlessly ensures that employees have access to secure data anytime and anywhere. Centralpoint supports companies with IT services so that they can focus on achieving their strategic objectives.

The challenge was to develop a distinctive identity that simultaneously exudes business expertise and fun. SILO found a solution by placing a dot in the heart of the logo. This creates focus and underlines the mission of Centralpoint: enabling professionals to work carefree with the best technology.

See the full case study on Centralpoint.

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