Silo has developed the visual identity of 4’33, the new grand café in Muziekgebouw aan ‘t IJ in Amsterdam. The grand café is a joint initiative of Muziekgebouw and Dudok Groep.
Concert-goers, residents, and visitors of Amsterdam can enjoy breakfast, lunch, dinner, and drinks at 4’33. Musical performances will also be programmed at the new grand café. 4’33 is Dudok Group’s first venue in Amsterdam.
The name of the grand café is taken from John Cage’s composition 4’33: exactly 4 minutes and 33 seconds of complete silence. Only ambient noise is audible. Absolute silence only exists by the grace of sound, according to the composer.
The logo turns the name into a strong characterful gesture. Various expressions of the identity use the typical horizontal and vertical surfaces that characterize Willem Dudok’s architecture.
The official opening of the grand café took place on Friday, September 7, and included a performance of 4’33 by Reinbert de Leeuw, a figurehead of contemporary music.
SILO has been working for Muziekgebouw for almost ten years. In 2016, the brand identity was completely redefined. The logo, derived from the building outline, is a pulsating beacon, orientation, and guidance for anyone who is looking for new musical experiences.