What’s your favorite logo? That is the question that Roel Stavorinus, brand strategist at Grrr, asked a number of designers, including Silo’s creative director Rene Toneman. The result is a publication that investigates what we demand from logos and branding in a digital age.
For the book, Roel asked designers to submit two favorite logos: one created by themselves and one by another designer. The designs in the second category range from the five interlocking rings of the 1913 Olympic Games logo to the 2017 Dropbox logo.
Rene chose Silo’s logo for Rijksmuseum Boerhaave for being a successful abstraction of curiosity and a drive for discovery. The 1945 version of the Pirelli logo by Salvatore Gregorietti was his other submission.
“The stretched P represents the immense flexibility and stability of the product: rubber and later the rubber tire. You can even see it representing a race track… Until this day, [the logo] is honest, clear, humoristic, simple, powerful, alienating and iconic.”
Logo x Logo will be launched and discussed (by, among others, Dennis Flinterman of Silo) during ‘It’s all graphic’ in Pakhuis de Zwijger on Thursday, November 15. The event will be co-hosted by the Wim Crouwel Instituut.
More info on the event can be found here.