A design for the Witte Anjer Prijs

Veterans and their commitment to our country are the focus of the annual Dutch Veterans’ Day. In the run-up to the event, the Witte Anjer Prijs is awarded to a person who is exceptionally supportive to veterans.

The Witte Anjer Prijs (White Carnation Prize) was established in 2018 by the National Veterans’ Day Committee to honor people that play a special role in the lives of veterans. Think of an ever supportive neighbor, loving family and friends, or the mayor who makes an extra effort to organize a memorable local veterans’ day.

A jury considered three design proposals for the winner’s prize. Besides creative director Joost Roozekrans of Silo, the jury consisted of Jaap Smit (chairman of the National Veterans’ Day Committee and Commissioner of the King in South Holland), Henri Clausen (veteran, artist and board member of the Veteran Art Foundation) Jan Rijken (veteran and project leader of Veterans’ Day) and Anne Mulder (veteran and MP).

The jury unanimously chose for the design of the South Korean Minnari-Bot Lee, alumni of the Royal Academy of Art in The Hague. An important theme in Minnari-Bot’s work is the connection between the past and the future. She finds it important that the younger generation is aware of veterans and the work they have done.

The annual Dutch Veterans’ Day will take place on Saturday 29 June 2019. As in previous years, Silo is developing the campaign identity. The first examples of this year’s campaign will be published soon.

Photo: Frederik Klanberg

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