In the historic heart of Delft, a consortium of the city’s cultural institutions has established a new center for the creative industry: The Prinsenkwartier (‘Prince Quarters’).
The Prinsenkwartier is a dynamic and inviting center, where art, design, technology, and cultural history encounter the public in a diverse and unorthodox way. A place where companies, educational institutions, designers, government, and the public come together to see, try, and discuss new products and developments in the form of exhibitions, lectures, debates, and more.
The building where the former Nusantara museum was located will be renovated and adapted for an art supermarket, a museum shop, a grand café with terrace, exhibition spaces, and offices. The Museum Het Prinsenhof, Kadmium, TOP, HYPO art supermarket, Delft Design, and the Collectief have developed together a program of activities and a vision of the square and the building. The plan fulfils the wish of the municipal executive board to give an optimal purpose to a beautiful building located in the historic heart of the city. The new purpose is a good fit for the profile of Delft. It promotes the liveliness of the St.Agatha square, strengthens the position of the museum Het Prinsenhof, and has a clear cultural purpose. The Prinsenkwartier targets the culture- and creativity-minded public.
Prior to the conversion of the cultural heritage SILO started working on positioning the historic area as a brand.
The key starting point for the development of the visual identity of the new center is the historic surroundings and their meaning: the former Court of William of Orange, the Father of the fatherland. William of Orange was an ambitious nobleman (1533–1584) who grew into a rebel leader and was later honoured as the “father of the country”, as the founder of a new Dutch state.
The design language is inspired by visual aspects of the historic architecture of buildings, wrought iron railings, but also 16th century clothing from the times of William of Orange.
SILO developed a style in which all participating parties can communicate both individually and collectively. For each party, topic and activity a specific icon was developed. Since the new center hosts all of them, a vibrant pattern was created with all shared activities mixed in it. In addition, single patterns were created for individual communication purposes.
The patterns play an important role within the visual identity. For the purpose of place branding, the windows of the Prinsenkwartier are covered with the corporate pattern, functioning as modern lace curtains.
Based on the corporate typeface family FF Netto SILO created a custom version for the Prinsenkwartier, suiting the illustrative style in a better way. The ‘PrinsenkwartierOT’ has two weights: Regular -black on white background, and Label -white on black bar.
Multiple ideas were developed for a wayfinding system, including enamel street name signage for indoor and outdoor use.
For the redevelopment of the St.Agatha square SILO explored in the field of orientation and identity concerning materialisation. A lighting plan serves as an animated signage system to highlight the entrance of the Prinsenkwartier building.