Enabling professionals to work carefree with the best technology: that is the mission of Centralpoint, one of the largest IT service providers in Europe. SILO developed a new brand identity which emanates fun and puts the customer front and center.
Centralpoint is the new name of Infotheek, Centralpoint.nl, Centralpoint.be and Scholten Awater. The rebranding introduces an unequivocal new symbol which supports the organization’s transformation.
“The branding of Centralpoint is a milestone for our company. It helps us to clearly communicate to our customers what we stand for, what our vision is, and what our ambitions are. The goal is to put the customer front and center and enable professionals to excel. Internally, it gives direction to a shared DNA for the coming years. Together we are a stronger Centralpoint!”
– Luuk Slaats, Managing Director at Centralpoint
IT infrastructure is the backbone of many organizations. An IT environment that works flawlessly ensures that employees have access to secure data anytime and anywhere. Centralpoint supports companies with IT services so that they can focus on achieving their strategic objectives.
By positioning itself as a leader in the field of circular IT, the company contributes to making the sector more sustainable.
With a dot
Centralpoint is no longer just a b2b web retailer, but a forward-looking IT service provider with an international appeal. The challenge was to develop a distinctive identity that simultaneously exudes business expertise and fun.
SILO found a solution by placing a dot in the heart of the logo. This creates focus: on the client and the service. In addition, the dot gives the brand personality. Between the words ‘central’ and ‘point’ unfolds the dynamic world of IT.
Continuing a successful cooperation
SILO has been working with Centralpoint since 2007 and is responsible for web design, interaction design, and the client-side technology of the webshop. Throughout the collaboration, the website has been overhauled several times, in 2018 with new brand identity.
“We are delighted to continue our many years of collaboration with Centralpoint with the development of the new brand identity. Centralpoint strives to be the best IT service provider in the world. The brand identity we developed embodies this ambition.”
– Dennis Flinterman, SILO