Holland Dance Festival

Largest dance event of the Netherlands

The Holland Dance Festival is the largest biennial dance festival in the Netherlands; Over sixty performances, more than one hundred workshops, and a dance parade with over 1200 amateur dancers.

 

Ambition

The 2009 Festival celebrates the 50th anniversary of the Netherlands’ standard bearer of the dance: the Nederlands Dans Theater (NDT). Besides an international platform to present the diverse facets of the art of dance, the Holland Dance Festival will be a reunion of former dancers and choreographers of the NDT, gathering in The Hague from all over the world.

Action

Silo created a campaign identity showing the aspect of this reunion of talents. The blue dots represent this 50 years celebration, and can be seen as a metaphor for the NDT dance DNA spreading the world. The variations of the fluorescent graphics give a celebratory, dynamic image of the 2009 Festival. All kinds of promotion material was designed, including multiple series of posters, a website, flags, flyers and a festival brochure as the main objects.

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