Half of Dutch people still use easy-to-crack passwords to protect their privacy and devices, such as laptops and tablets. Even though 1 in 10 Dutch people have been victims of hacking, obvious passwords, such as one’s own name, the names of children or pets or a special date, such as a wedding date or birthday, remain as popular as ever. There even are people who feel safe with simple passwords, such as welcome or 123.
The goal of the project is to raise awareness of strong passwords and the safe use of passwords. Clarify what you can do yourself to better protect your personal information. The wrong way to handle a password may allow others to access your information. Make sure your password is ‘strong’ and that you handle it properly. A strong password cannot be guessed, and it is difficult to crack by a computer.
Together with the PR agency Lindblom, SILO has developed a campaign that focuses on the personal aspects of a password. People choose a password they can remember, that is close to them. However, a secure password consists of at least 8 characters, lower case, capitals, numbers, special characters. Do not use the same password for all websites, and change your password regularly. Not so easy to do. The campaign takes a direct approach to showing how you can easily strengthen your personal, insecure password.
In addition to a national outdoor campaign, SILO has developed an online tool that allows you to test how secure your password is, a radio commercial, and an online banner campaign.